Art Direction | Illustrator | Visual Identity | Package Design
Senzu Ale House (2022) is the visual identity for the Dragon Ball-themed beer company I created of the same name. The brand hones in on the nostalgia of the original 1984 series and its cultural impact to entice fans who grew up watching the anime. Its name comes from the series' "senzu bean," a powerful restorative that replenishes energy. Continuing this theme, I named the brand's flavors after significant characters and referenced other elements, such as "Korin Tower" and the seven "Dragon Balls." The latter also makes the cans collectible by indicating which of the seven flavors each is.